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Tory Burch flip flops is pursuing a "vertical integration" strategy of the footwear giant, covering product development, procurement, manufacturing, distribution and retail as a whole segment.The company is divided into its own brand of footwear business and agent brand sports apparel business, according to the Chinese industries and enterprises information center statistics, in 2010, in terms of sales of domestic female footwear market ranked the top 10, there are 6 brands belonging to the belle's own brand, Sendashonga - men's home men's shoes market ranked first; brand agent sports apparel field, include brand of a gleam of Nike and Adidas, Kappa, PUMA second-line sports brand, Converse, Reebok, Mizuno and Tory Burch etc..

tory burch sandals 2011 earnings disclosure, footwear business 18533000000 yuan, sports apparel business for $10412000000, attributable to shareholders of the net profit is 4255000000 yuan, at present the company's market capitalization of more than $125000000000.From the income proportion, Belle in a lot of time playing the role of the retailer, as of 2011, Belle in the country has 14950 proprietary retail store, its retail management of know.It is so close, due to a wide range of exposure to consumers, Belle on consumer demand change very sensitive.

But look quite strong behind tory burch sale, a deep sense of crisis.In fact, Belle brand, the entire chain of commercial pattern is unique, and the Chinese department store "commercial real estate" profit mechanism closely related, shopping malls generally use the "water upside down" form, not too much involved in operation, Belle made a brand, complete with shopping malls, near the rent berth, then start a brand, forming the polymerization effect.

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