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Xu Wei, for example, the nike air max 95 started to book distribution, by "sell" spent a few years ago,http://www.nikeairmaxuk2012k.com/ but now the Nike from the self-employed retail business's net profit ratio has turned head, most of the profits from the Nike platform business service fee, cloud computing services business. Taobao alone, never rely on goods made a dime, it's a media mode.

"The distribution of type nike air max 1 dealers 'sell' seems to have not only." Xu Wei expresses further, similar to 3C, books, household electrical appliances such standards, price war is played in a complete mess. Nike wants the fierce competition to survive, sheet relies on to sell is certainly not enough, more important is to put customers into "own", but not you sell the brand. He reminded the industry; "return to the nature of the business" is not equal to "return to the nature".

Chinese cheap nike air max 90 enterprise universal existence question, namely the lack of own brand construction. Various types of copycat brand popularity, a good interpretation of the problem. Nike needs to consider is also building its own brand, how to let consumers see a Nike brand scramble for? Is in experienced "price war", "advertisement battle", "packaging war", "promotional war" later, Nike brand marketing of the road in where?

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