In the face of the plight of Chinese nike air max 1 industry, how to change the way of living? The author thinks, the most fundamental point is to build, have their own value-added products, from processing to Nike brand manufacturing transition. The future of China's footwear industry development must from low-end market trend in the high-end market, from quantity type to quality and benefit change, Nike industry upgrading is will follow the road, therefore, look from the amount, Nike production and exports will probably will drop somewhat, but the quality will get promoted, Nike product prices and exports will continue to grow.
At present, in Fujian, Quanzhou in the nike air max 95 industry, due to the low-end manufacturing meager profits had made Nike enterprise survival space more and more small, some Nike enterprises try to from the traditional OEM (commissioned processing) to ODM (Design) and OBM (brand manufacturing) transformation.
In ODM, manufacturing and design, for cheap nike air max enterprise to bring more customers; and concentrate on creating its own brand,http://www.nikeairmaxuk2012k.com/ and production and design outsourcing OBM model, for Nike enterprise has brought a new opportunity. Secondly, to do a good job in Nike industry transfers. As a typical labor-intensive industry, the footwear industry is also known as "bird economy", always to countries with lower labor costs and regional metastasis.
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